9 Benefits of Having A Professional Web Design
Maya Payne 23 May, 2022 Category: Web Design 3 min read1. Establishes A Great First Impression
94% of first impressions of websites are based on web design.
When thinking about web design in terms of a first impression, you have mere seconds to impress your viewer. Let\'s think about web design as a job interview. Picture walking into a corporate job interview dressed in flip flops, wedge sandals, ripped jeans or shorts, tank tops, halter tops, sandals, strapless tops, etc. In most cases, the interviewer will say, \"thank you for your time,\" and move on to the next. But wait, sometimes you won\'t even make it to the actual interview stage. If your resume is not up to par regarding looks, it may be discarded without being reviewed. The same premise goes for your website. Potential customers will not even give you a chance. You could have the information they need but they will never know because your impression turned them off. When they land on your page, it is a quick no. They simply move on. This is referred to as bounce rate.
2. Reduced Bounce Rate
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (\"bounce\") rather than continuing to view other pages within the same site. The bounce rate is calculated by counting the number of single-page visits and dividing that by the total visits. It is then represented as a percentage of total visits.
A professional web design will reduce bounce rate by keeping their attention.
3. Levels the Playing Field Among the Competition
Your competition is competing for those same customers. Having a great web design that offers what your customer needs will keep them coming to you.
4. Increases Revenue
A clean and modern website will make visitors feel comfortable browsing or shopping on your page. As a result, they\'re more likely to purchase from your business. Having a professionally well-designed web design can boost its credibility, which will lead to increased sales for your company.
5. Improves Search Engine Rankings
Your website is your digital storefront. When you have a professional web design, it will improve the speed of your page. One of the essential factors considered by Google to determine a website\'s ranking is the speed of the page. Also, using targeted keywords, proper heading tags, optimized images, sitemap, title optimization, backlinks, adding a blog section, and others will also boost your ranking.
6. Saves You Money
Time is money and designing a website takes time and skill. It takes even more time if you are not skilled at it. A DIY website simply isn’t practical for most businesses. Your time is valuable, and without professional web design experience, you are unlikely to see the ROI you need for what you invest in your website. Strategic Planning Cuts Costs and Increases Profits. A professional web designer understands SEO and having a well-designed website reduces the need for upkeep.
7. Makes Future Website Functionality Additions Easier
When you decide to add some additional functionalities to your website. An example of additional functionality would be making your website more interactive for customers having a professional web design will provide the foundation necessary to do this task easily.
8. Establishes Consistent Brand Identity
Your brand is the way the outside world perceives your company. Your branding is the process of designing and building a unique and memorable brand. Lastly, your brand identity is the set of creative elements that feed into the branding process like your website, social media, and logo which broadcast your message, values, and purpose. You don\'t have a real brand without a brand identity, and you\'ll never have a brand identity until you start branding. A professional web design will consistently broadcast your brand.
9. Builds Brand Authority
Maintaining a relatable digital presence makes customers feel personally involved with a company or product. A well-crafted web design helps nurture and build relationships with users and builds authority through branding.
9 Benefits of Having A Professional Web Design', 'Web Design', 'Maya Payne', 'web-design.webp', '1. Establishes A Great First Impression
94% of first impressions of websites are based on web design.
When thinking about web design in terms of a first impression, you have mere seconds to impress your viewer. Let\'s think about web design as a job interview. Picture walking into a corporate job interview dressed in flip flops, wedge sandals, ripped jeans or shorts, tank tops, halter tops, sandals, strapless tops, etc. In most cases, the interviewer will say, \"thank you for your time,\" and move on to the next. But wait, sometimes you won\'t even make it to the actual interview stage. If your resume is not up to par regarding looks, it may be discarded without being reviewed. The same premise goes for your website. Potential customers will not even give you a chance. You could have the information they need but they will never know because your impression turned them off. When they land on your page, it is a quick no. They simply move on. This is referred to as bounce rate.
2. Reduced Bounce Rate
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (\"bounce\") rather than continuing to view other pages within the same site. The bounce rate is calculated by counting the number of single-page visits and dividing that by the total visits. It is then represented as a percentage of total visits.
A professional web design will reduce bounce rate by keeping their attention.
3. Levels the Playing Field Among the Competition
Your competition is competing for those same customers. Having a great web design that offers what your customer needs will keep them coming to you.
4. Increases Revenue
A clean and modern website will make visitors feel comfortable browsing or shopping on your page. As a result, they\'re more likely to purchase from your business. Having a professionally well-designed web design can boost its credibility, which will lead to increased sales for your company.
5. Improves Search Engine Rankings
Your website is your digital storefront. When you have a professional web design, it will improve the speed of your page. One of the essential factors considered by Google to determine a website\'s ranking is the speed of the page. Also, using targeted keywords, proper heading tags, optimized images, sitemap, title optimization, backlinks, adding a blog section, and others will also boost your ranking.
6. Saves You Money
Time is money and designing a website takes time and skill. It takes even more time if you are not skilled at it. A DIY website simply isn’t practical for most businesses. Your time is valuable, and without professional web design experience, you are unlikely to see the ROI you need for what you invest in your website. Strategic Planning Cuts Costs and Increases Profits. A professional web designer understands SEO and having a well-designed website reduces the need for upkeep.
7. Makes Future Website Functionality Additions Easier
When you decide to add some additional functionalities to your website. An example of additional functionality would be making your website more interactive for customers having a professional web design will provide the foundation necessary to do this task easily.
8. Establishes Consistent Brand Identity
Your brand is the way the outside world perceives your company. Your branding is the process of designing and building a unique and memorable brand. Lastly, your brand identity is the set of creative elements that feed into the branding process like your website, social media, and logo which broadcast your message, values, and purpose. You don\'t have a real brand without a brand identity, and you\'ll never have a brand identity until you start branding. A professional web design will consistently broadcast your brand.
9. Builds Brand Authority
Maintaining a relatable digital presence makes customers feel personally involved with a company or product. A well-crafted web design helps nurture and build relationships with users and builds authority through branding.
